Last updated: August 14, 2025

 

1. INTRODUCTION

At EKHO WORLD ("we", "our", "us", or "the Company"), we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website [WEBSITE URL] and use our services.

By using our website and services, you consent to the data practices described in this policy.

2. INFORMATION WE COLLECT

2.1 Personal Information You Provide

We may collect the following personal information that you voluntarily provide:

Account Information:

• Full name

• Email address

• Phone number

• Billing and shipping addresses

• Date of birth (if required)

• Password (encrypted)

Payment Information:

• Credit/debit card details

• PayPal account information

• Billing address

• Transaction history

Communication Information:

• Messages sent through contact forms

• Customer service interactions

• Reviews and feedback

• Survey responses

2.2 Information Automatically Collected

When you visit our website, we may automatically collect:

Technical Information:

• IP address

• Browser type and version

• Operating system

• Device information

• Screen resolution

• Referring website

Usage Information:

• Pages visited

• Time spent on pages

• Click-through rates

• Search queries

• Shopping cart contents

• Purchase history

2.3 Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Remember your preferences

• Analyze website traffic

• Improve user experience

• Provide personalized content

• Enable shopping cart functionality

3. HOW WE USE YOUR INFORMATION

We use your personal information for the following purposes:

3.1 Order Processing and Customer Service

• Process and fulfill orders

• Send order confirmations and updates

• Handle returns and refunds

• Provide customer support

• Communicate about your account

3.2 Marketing and Communications

• Send promotional emails and newsletters

• Notify you about new products and offers

• Conduct market research

• Personalize marketing content

• Send important updates about our services

3.3 Website Improvement and Analytics

• Analyze website usage patterns

• Improve website functionality

• Develop new features

• Troubleshoot technical issues

• Enhance user experience

3.4 Legal and Security Purposes

• Comply with legal obligations

• Prevent fraud and abuse

• Protect our rights and property

• Ensure website security

• Respond to legal requests

4. HOW WE SHARE YOUR INFORMATION

We may share your personal information in the following circumstances:

4.1 Service Providers

We work with trusted third-party service providers who help us operate our business:

• Payment processors (credit card companies, PayPal)

• Shipping and logistics companies

• Email marketing platforms

• Website hosting providers

• Analytics services

• Customer support platforms

4.2 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity.

4.3 Legal Requirements

We may disclose your information when required by law or to:

• Comply with legal processes

• Respond to government requests

• Protect our rights and safety

• Prevent illegal activities

• Enforce our terms and conditions

4.4 With Your Consent

We may share your information for other purposes with your explicit consent.

5. DATA SECURITY

We implement appropriate technical and organizational measures to protect your personal information:

Security Measures:

• SSL encryption for data transmission

• Secure servers and databases

• Regular security audits

• Access controls and authentication

• Employee training on data protection

Limitations: While we strive to protect your information, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

6. YOUR RIGHTS AND CHOICES

6.1 Account Management

You can:

• Access and update your account information

• Change your password

• Update communication preferences

• Delete your account (subject to legal requirements)

6.2 Marketing Communications

You can:

• Unsubscribe from promotional emails

• Opt out of SMS marketing

• Update your communication preferences

• Contact us to stop all marketing communications

6.3 Cookies and Tracking

You can:

• Adjust browser settings to refuse cookies

• Clear existing cookies

• Use browser privacy modes

• Opt out of analytics tracking

6.4 Data Rights (Where Applicable)

Depending on your location, you may have the right to:

• Request access to your personal data

• Request correction of inaccurate data

• Request deletion of your data

• Request restriction of processing

• Object to processing

• Request data portability

7. DATA RETENTION

We retain your personal information for as long as necessary to:

• Provide our services

• Comply with legal obligations

• Resolve disputes

• Enforce our agreements

Retention Periods:

• Account information: Until account deletion or 3 years of inactivity

• Transaction records: 7 years for tax and legal purposes

• Marketing data: Until you unsubscribe or 2 years of inactivity

• Website analytics: 26 months maximum

8. INTERNATIONAL DATA TRANSFERS

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your data during such transfers.

9. CHILDREN'S PRIVACY

Our services are not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18. If we become aware that we have collected information from a child under 18, we will delete it promptly.

10. THIRD-PARTY LINKS

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

11. CALIFORNIA PRIVACY RIGHTS

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

Right to Know:

• Categories of personal information collected

• Sources of personal information

• Business purposes for collection

• Categories of third parties with whom we share information

Right to Delete:

• Request deletion of personal information (subject to exceptions)

Right to Opt-Out:

• Opt out of the sale of personal information (we do not sell personal information)

Right to Non-Discrimination:

• We will not discriminate against you for exercising your privacy rights

12. EUROPEAN PRIVACY RIGHTS

If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR):

Legal Basis for Processing:

• Contract performance

• Legitimate interests

• Legal compliance

• Consent (where applicable)

Your Rights:

• Access, rectification, erasure

• Restriction of processing

• Data portability

• Object to processing

• Withdraw consent

• Lodge complaints with supervisory authorities

13. UPDATES TO THIS POLICY

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

• Posting the updated policy on our website

• Sending an email notification

• Displaying a notice on our website

Your continued use of our services after such changes constitutes acceptance of the updated policy.

14. CONTACT INFORMATION

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

EKHO WORLD Privacy Team

• Email: privacy@ekhoworld.com

15. GOVERNING LAW

This Privacy Policy is governed by the laws of Colombia. Any disputes arising from this policy will be resolved in the courts of Bogotá, Colombia.

 

Last updated: August 14, 2025

By using EKHO WORLD's services, you acknowledge that you have read and understood this Privacy Policy.